Platinum Toner Shampoo by Masc Professional 250g

The PLATINUM enhances the platinum tone of white, blonde, bleached, and natural hair while neutralizing unwanted yellow tones associated with an aging appearance.

Formulated with cutting-edge technology, this product features imported micro-pigments, silicones, Goji berry, Dragon's Blood, Quinoa, and Sunflower, delivering a satin finish, pearlescent shine, correction of yellow tones, and improved touch sensory.

Technical Specifications:

Goji Berry – This is the fruit from the plant Lycium Barbarum, native to Southern Asia—China, Tibet, and India. Resembling small cherry tomatoes, this berry is rich in amino acids, minerals, unsaturated fatty acids, antioxidants, and vitamins, which are linked to numerous medicinal properties recognized by various scientific studies. 

- Helps combat oily hair
- Adds volume
- Strengthens strands
- Aids in addressing issues such as dandruff

Goji berries are packed with minerals and vitamins like E, C, and B, alongside essential amino acids. When applied to hair, this fruit also accelerates hair growth and acts as a natural antioxidant due to its high vitamin E content. 

Rich in protein (which makes up 97% of hair) and vitamin B, the berry hydrates and restores shine, enhancing elasticity and resilience.

Dragon's Blood – This sap is extracted from the dragon tree, found in the Amazon. Dragon's Blood is a natural resin renowned for its anti-inflammatory and therapeutic properties, and it also serves as a potent ingredient for hair beauty, anticipated to become a favorite in the cosmetic industry.

- Fights premature aging of hair strands
- Rebuilds damaged hair
- Provides essential vitamins for hair health

Quinoa – A nutrient-dense ingredient regarded as the best plant-based source by the US National Academy of Sciences. Its remarkable nutritional profile is only comparable to that of human breast milk, making it a selected component of astronauts’ diets for extended space missions.

Rich in proteins, quinoa acts as a hair tonic, fortifying and adding luster to hair. It combats hair loss by balancing hormones and helps counteract the harmful effects of free radicals. Zinc, an essential mineral, promotes hair growth and maintenance for consistently beautiful and healthy hair.

Sunflower – This oil is ideal for hair nutrition and excels at repairing damaged hair. Why is it so effective? It is abundant in antioxidants and nutrients, along with beneficial fatty acids for both hair and body.

Considered one of the healthiest oils, sunflower oil is loaded with vitamins E, C, B1, B5, and B6, as well as healthy fats and minerals such as zinc, copper, phosphorus, and magnesium. Some of the numerous benefits include:

- Promotes hair growth
- Restores softness
- Increases shine by nourishing and hydrating hair
- Eliminates dryness
- Strengthens hair strands
- Controls frizz
- Treats hair issues like oiliness
- Prevents hair thinning and loss
- Protects against UV rays

HOW TO USE: Apply the PLATINUM SHAMPOO to clean, damp blonde or platinum hair, distributing the product evenly throughout the hair. Work it in and allow it to sit for 5 to 10 minutes. Rinse thoroughly.

vTIPS: It is essential to perform a strand test to check the resulting color. For very light hair, we recommend mixing the product with a white cream. For hair more resistant to yellowing, we suggest using a clarifying shampoo before applying the PLATINUM SHAMPOO. The PLATINUM shampoo also neutralizes yellow tones in natural white hair, imparting an intense shine.